Introduction
When a company diversifies its operations by operating
business in several industries, corporate level strategy becomes the primary
focus. This means that a
diversified company has two levels of strategy: business-level (or competitive)
and corporate-level (or company-wide/ group-wide) which entails selecting a
strategy that focuses on the selection and management of a mix of businesses.
Corporate-level strategies detail actions taken to gain a
competitive advantage through the selection and management of a mix of
businesses competing in several industries or product markets. The primary concerns of corporate-level
strategy are:
What businesses should the company be in?
How should the corporate office manage its group of
businesses?
How can the corporation as a whole add up to more than the
sum of its business parts?